Shopify to WordPress Migration: Comparing Tool Pricing

If you're moving a Shopify store to WordPress, the pricing landscape looks more complicated than it needs to be—not because any single provider is doing anything wrong, but because the major players each price migrations differently. Some quote by entity, some by tier, some only after you run their estimator.

Cart2Cart and LitExtension are both established, widely-used migration services with solid track records, and plenty of stores have moved successfully through either one. This post isn't about which is “better”—it's about understanding how each pricing structure works, so that whichever route you take, you know what you're actually paying for before you commit.

We'll walk through how entity-based pricing works, how our own per-item tiered model works, run the numbers side by side at a few catalog sizes, and give you a live calculator at the end so you can plug in your own store and see where you land. Every provider figure we quote is linked back to its source at the bottom of the post.

Most established migration tools, including Cart2Cart and LitExtension, price by counting “entities”— products, images, product options, customer records, orders, and so on—and running that count through an estimator to produce a quote. It's a reasonable model: it scales with the actual complexity of what's being moved, not just a flat headcount of products.

The trade-off is that you generally need to submit your store details to their calculator to get an exact number, since the rate isn't always a single published figure you can compute by hand. That's a perfectly normal way to price a service like this—it just means the number you see on a homepage is a starting point, not the final total.

We use a different structure: a flat, published rate per item, scaled across three tiers, with a 15% discount code applied to the total. The idea isn't that this is inherently superior to entity-based pricing—it's a different trade-off. You give up some of the granularity of entity-based counting (images and options aren't priced separately from products) in exchange for being able to calculate your exact cost yourself, in advance, without submitting anything.

Rather than walking through the arithmetic in prose, here's a live calculator using the exact tier rates above. Enter your catalog size and it'll show both the pre-discount and discounted totals in real time.

This reflects our own pricing structure only. For an exact quote from Cart2Cart or LitExtension, their respective estimators will give you the most accurate, up-to-date number for their platforms—Cart2Cart's estimator and LitExtension's calculator are both linked here for convenience.

To make the comparison concrete, here's how the math plays out at four catalog sizes. These are worked examples of our own tiered model, shown alongside independently reported ranges for automated migration tools at similar scale.

Neither pricing structure is objectively right—they suit different priorities:

• If you want a guided, full-service quote that accounts for every entity type individually, an estimator-based provider like Cart2Cart or LitExtension is a solid, proven choice, especially if your catalog has a lot of custom fields, complex variants, or order history you need moved precisely.
• If you'd rather calculate your own number upfront without submitting store details first, a published per-item tiered rate lets you do that math yourself in a couple of minutes, using the calculator above or your own spreadsheet.
• If your priority is white-glove support through the migration itself, check what each provider includes as standard versus paid add-on—this often matters more than the headline number.

Whichever provider you choose, the number that matters is the total after add-ons, not the headline figure. It's worth checking each of these explicitly before you buy, regardless of which tool you use:

• Order and customer history migration
• SEO URL structure and redirect preservation
• Custom field and metadata mapping
• Image migration, including variant images
• Manual support or white-glove assistance during the move

If you've settled on our tool, here's how to begin:

1. 1Try the free demo—we'll migrate up to 50 items at no charge so you can verify data integrity before running a full migration. (please reach us out via contact page)
2. 2Use the code SAVE15 on your first full migration to apply the 15% discount automatically.
3. 3Reach out directly if you have requirements outside the standard catalog structure—multiple stores, unusual custom fields, or anything else worth a direct conversation.

Cart2Cart and LitExtension are both dependable, well-established options, and their entity-based pricing is a reasonable way to quote a migration with a lot of moving parts. Our per-item tiered model is simply a different approach, built around letting you calculate the exact cost yourself before you start, and it lands in a comparable range at every catalog size we checked.

Run your own numbers in the calculator above, and when you're ready, start your migration here.

Every third-party pricing figure in this post links back to the page it came from. Providers update pricing without much notice, so always confirm current numbers directly before you buy.