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Guide/blog

How to Migrate Shopify Products to WordPress

A screenshot-by-screenshot walkthrough of migrating a Shopify product catalog into WordPress and WooCommerce using Migration Master.

By - Migration Master Editorial Team

01

Know your destination before you export

Before touching Shopify, it's worth glancing at the WordPress site you're migrating into. In this example, the destination is a staging WooCommerce site that's mid-setup — you can see WooCommerce's own “Step 1 of 6” setup checklist still showing, plus site stats like published posts and pages.

The main things to check here:

  • WooCommerce is active (Products, Payments, and Analytics menu items appear in the sidebar once it is).
  • The Site Health panel isn't flagging anything that would block imports.
  • You know which user account new imported content should be attributed to.
WordPress/WooCommerce dashboard on the destination site
WordPress/WooCommerce dashboard on the destination site
02

Connect your Shopify store in Migration Master

Head to migrationmaster.online and add your store as a project. (You can read more on how to connect your shopify store with Migration Master). Once the connection process is complete, select the project and you will land on the Export Shopify Contents dashboard.

For a product migration, click Fetch on the Products card.

Export Shopify Contents dashboard with Pages, Blogs, Products, Orders, Articles, and Images
Export Shopify Contents dashboard with Pages, Blogs, Products, Orders, Articles, and Images
03

Review the export manifest and pick what to bring over

Migration Master shows every product it found in a searchable, sortable table. Uncheck anything you don't want migrated, then click Export [n] Records.

Table of exported Shopify products with checkboxes for selecting which ones to migrate
Table of exported Shopify products with checkboxes for selecting which ones to migrate
04

Confirm the export

Confirm and pay to generate the package. Behind the scenes, the tool builds a WordPress eXtended RSS (WXR) file — the format WordPress's native importer expects.

Confirm export dialog showing record count, coupon code field, and total cost
Confirm export dialog showing record count, coupon code field, and total cost
05

Download the package

Extract the downloaded .zip — inside you'll find one or more .xml files ready to hand to WordPress.

Windows File Explorer showing the downloaded WordPress import zip file
Windows File Explorer showing the downloaded WordPress import zip file
06

Go to WordPress → Tools → Import

Skip WooCommerce products (CSV) — use WordPress instead, which reads the WXR file.

WordPress Import screen listing available importers, including WordPress and WooCommerce CSV
WordPress Import screen listing available importers, including WordPress and WooCommerce CSV
07

Upload the WXR file

Choose the .xml file, then click Upload file and import.

WordPress importer file upload screen with Choose File button
WordPress importer file upload screen with Choose File button
08

Assign authors and import settings

Assign an author, enable Download and import file attachments, and leave URL rewriting checked. Then Submit.

Import settings screen for assigning authors and enabling attachment downloads
Import settings screen for assigning authors and enabling attachment downloads
09

(Optional) Refine and re-export

Go back to Migration Master, adjust your selection, and re-export just the records you need.

Export table with a refined, smaller selection of products checked
Export table with a refined, smaller selection of products checked
10

Verify in WordPress

Head to Products → All Products and spot-check images, prices, stock, and categories.

WooCommerce Products list showing successfully imported products with prices, stock, and categories
WooCommerce Products list showing successfully imported products with prices, stock, and categories